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| Research techniques for firms |
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There are three most prominent and popular key research techniques for the business firms: desk research, qualitative research, and the quantitative research.
Desk Research
The Desk Research is essential for acquiring and accessing the published information about the concerned industry, market share, and diverse competition information. Today, much of the desk research can easily be completed through Internet. Though fast and cheap, but the desk research is a process of discovery & evolution, and also of the exclusive caliber to draw most out of the acquaint people.
Qualitative Research
The Qualitative Research is conducted to understand comprehensively the clients and their diverse requirements. This qualitative research assists valuably in the survey development process, and can be completed through brainstorm workshops, in-depth interviews, and the focus groups. The in-depth interviews can be conducted by telephone or in person. The focus group is a well devised structured discussion with 6-8 respondents who participate productively and actively in the discussion led by a facilitator, independent of the firm.
Quantitative Research
The Quantitative Research is employed by a business organization to identify the priorities for its products and services among the total client base, and also to establish differences in the segments or group of clients to ensure that the products and services are fully "customized". The essence of the quantitative research is to develop a pertinent, well-designed, and expedient questionnaire, and identify how relevant it is to a representative sample of clients. |
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