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| Product Positioning Test |
| In marketing, positioning means the process by which the marketers try to create an image or identity in the minds of their target market for their product, brand, or organization. The Product Positioning is the 'relative competitive comparison' their product occupies in the specified target market. The most general definition of the Product Positioning is: "The position of a product is how the potential buyers see the product", and is expressed relative to the position of the competitors. In present highly competitive business climate, understanding the dynamics of your market is the first step toward the survival and success of the business. Distinct product positioning and comprehensive and clear understanding of consumers and the competitive landscape, are extremely important. |
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